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"popularize the idea" is a correct and usable phrase in written English.
It means to make an idea widely known and accepted by the general public. Example: The government launched a campaign to popularize the idea of using reusable bags to reduce plastic waste in the environment.
Exact(22)
He helped to form and popularize the idea of a constitution and of loyalty to the Ottoman fatherland.
Dr. Atkins did more than anyone else to popularize the idea that dieters could eat fat and lose weight.
Sure, culture makes a difference, but, as Tom Peters, who helped popularize the idea, has said, "The corporate-culture thing has been so simplified, cheapened, bastardized".
The professors' work has found an audience among investment firms and helped popularize the idea that commodities futures have a place in retail investors' portfolios.
The idea of FODMAPS as the possible culprit came from an Australian research group who accidentally helped popularize the idea of gluten sensitivity, adding fuel to the fire.
While efforts to teach people to add an emergency contact listing have begun, doctors can do more to popularize the idea, he said.
Similar(36)
Hall wrote The Well of Loneliness in part to popularize the ideas of sexologists such as Richard von Krafft-Ebing and Havelock Ellis, who regarded homosexuality as an inborn and inalterable trait: congenital sexual inversion.
In another chapter of the book, Phillips-Fein recounthethistoryofy of The National Review, a journal famously founded by William Buckley Jr., that helped spread and popularize the ideas of conservatism since the 1950s.
An important component of Indian HIV/AIDS program was "media advocacy," a donor-driven concept to diffuse and popularize the ideas of ruling class to such an extent, that common people perceive and evaluate the social reality in their context.
The "Paul is dead" rumor popularized the idea of backmasking in popular music.
André Malraux popularized the idea of a museum without walls.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com