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It's one thing to help popularize a campaign, quite another to shape policy.
Later, protracted legal battles over affirmative action helped popularize a once novel character: the white civil-rights plaintiff.
I don't think he would attempt to popularize a standard work, because, first of all, it won't work.
For example, he writes, "marketers of crispy biscuits could invent and popularize a 'crispness index.' " ALEX MINDLIN.
Among its many innovations, "Larry Sanders" helped popularize a trope that has become ubiquitous: celebrities playing unflattering versions of themselves.
Two bidders who wanted to popularize a wireless phone technology known as personal communications services filed for bankruptcy.
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In the broader Islamic world, he has helped popularize an Islamic Reformation — with repercussions as sweeping as the Christian Reformation.
There was also the Resort at Paws Up in Montana, which has helped popularize an especially cosseted form of the luxury outdoorsmanship known as glamping.
"They are popularizing a matter of religious law.
Pinterest, for example, has popularized a new category around curation.
The Grateful Dead also popularized a song about the area's past.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com