"They use it," she said of popular technology, "but not professionally".
In December, SAY Media acquired ReadWriteWeb, another popular technology blog, for an undisclosed sum.
The debut was widely covered in popular technology blogs like TechCrunch, VentureBeat and All Things Digital.
Business schools are also profiting by using popular technology to disseminate information outside the traditional classroom.
One of the most lucrative conferences was conducted by the popular technology news site AllThingsD.
Everyone who posted on Ars Technica, a popular technology website, did so anonymously.
Not all schools are this tech-savvy, but the trend is moving toward bringing popular technology into the classroom.
It gets about 3.8 million unique visitors a month, ranking it as one of the more popular technology news sites.
The threat comes chiefly from rivals offering the increasingly popular technology known as voice-over-Internet protocol, or VoIP.
A lot of the popular technology stocks that fell sharply last year were still up over the last several years.
In June 2009, it became the most popular technology blog when its Web traffic surpassed that of TechCrunch, according to Compete and Quantcast, two social media measurement firms.
