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Even the usually upbeat Popjustice website recently decided: "Pop needs a kick up the arse".
Pop needs a fighting-fit Little Mix, and much of Glory Days recognises a need to age with their fanbase, replacing the cutesy charms of songs such as Black Magic and the early single Wings, with an album that's more about "adult stuff", as Nelson puts it.
MR: Emmy, your "ghost pop" needs a little bit of explanation.
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If pop needs something a little more high end, give him a MacBook or Mac Mini and if he knows what he's doing, feel free to send him an Asus eee or an Dell XPS 1730.
Does pop need any new songs about heartbreak?
To become a hit — or to have even a chance of becoming one — a fledgling pop song needs a behind-the-scenes campaign as tireless and well choreographed as any military offensive.
True, most books are "released to a shudder of silence, if at all," wrote Harbach, but there are those that defy the odds, mainly by accepting that a successful literary novel, like a pop song, needs a hook, comprehensive prose and plots "tied neat as a bow".
A bigger pop up needs a bigger flap.
AND all great pop needs the word 'Teenage' in it".
I think pop needs some of that, and that's where we come in.
However, while it was often painful, pop needs anarchy and danger, and Gough is largely unrepentant.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com