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Keith Sawyer, a psychologist at Washington University, has summarized the science: "Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas".
They did not, which means there could be another tussle similar to the debilitating war between Sony's Betamax and the Matsushita camp's VHS in the 1980s.It was largely because of memories of this war that, in 1995, Sony and Philips reluctantly agreed to pool their ideas for the new DVD with eight other consumer-electronics giants in a group known as "the DVD forum".
In 2012, Keith Sawyer, a psychologist from Washington University, summarised the findings on brainstorming: "Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas".
Some of their top brass gather yearly to pool their ideas.
Co-workers who are separated by oceans may not be able to gather around the water cooler to pool their ideas, but these days, they're likely to be more connected than ever, thanks to collaborative software products.
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For the most part, they were a cohesive bunch, pooling their ideas to capture everyday events and the changing effects of shimmering sunlight.
YogaEarth recruits large communities of incredibly diverse teachers to collaborate in product design and field-testing, pooling their ideas, experiences and preferences to build best-in-class mind-body nutrition.
When asked to work with a team, wait for everyone to pool in their ideas and listen attentively before saying what you think.
In fact, specialists in sports injuries at the Royal Ballet have teamed up with the physios at Arsenal to pool their knowledge and ideas.
Instead of designing programs from the top down that we institutionally thought might work, we charged these new leaders with planning programs on their own, and we created a micro-grant pool to fund their ideas.
"It's important for our community and research to have their ideas in the gene pool".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com