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The flip side of the deal for content partners such as the Guardian is that they also have the option to access AOL On's pool of videos, of which there are more than 1m, to use on their own websites globally.
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The draw, Brian Stelter writes, is the pool of video-ad spending, which is expected to top $3 billion this year and is the fastest-growing category of online ad spending.
A common problem is selecting scenes from one small pool of video content.
Soon, they believe, viewers will choose from vast pools of video without distinguishing between TV broadcasts and content streamed over the Internet.
Ms. Pollack said Time editors also noticed that many of the photographers they worked with were expanding into video journalism, giving them a familiar pool of expert video journalists to work with on the new projects.
"The market is quite large," Nick Grouf, chief executive of Spot Runner, said of a growing pool of Web video advertising dollars that is expected to reach about $775 million this year, up nearly 90percentt from 2006, according to figures compiled by the research company eMarketer.
That means Apple must offer an extremely deep pool of compelling video content from the start (including sacred programming like ESPN).
It will be interesting to see what Maker does longer term with its culled-down Blip producer pool and catalogue of videos.
Each category had five finalists, selected from a pool of 307 eligible videos produced during UNICEF-supported OneMinutesJr.
The company's easy-to-use, drag-and-drop interface makes the once-intimidating exercise of editing video footage accessible to an audience far larger than the relatively small pool of tech-savvy video enthusiasts who have editing software on their PCs.
where BW is the available BW pool for video encoding.
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