He polls audiences for their choice of encore.
In exit polls audiences scored "The Dark Knight Rises" an A, an indication that strong word of mouth may help ticket sales in the weeks ahead.
The point is that, rather than making games in isolation in the hope that they will hit, the tools have emerged to poll audience intent first and even turn that into a production budget.
It wouldn't surprise Mr. McAleer, then, to hear that "Pandora's Promise" proved to be "not so contentious" during its festival run, said Mr. Stone, who polled audiences.
It might be amusing to poll audiences exiting the Goodman Theater here, where a spectacularly lurid production of Williams's drama, directed by the Catalan provocateur Calixto Bieito, runs through Sunday, to see how many feel a need to reach for the thermometer.
Since launching, the startup has begun working with big media properties like ABC and Yahoo to allow them to offer realtime polling and audience analysis, powering ABC news' realtime Q&A polling for the Presidential debates, for example.
He polled the audience, which said cello.
He polled the audience for their response.
The system can also be used for voting, polling and audience measurement.
"We poll our audience constantly with Web surveys, and the response was unbelievably positive," he said.
