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But to start us off, I want to talk about a crucial tool in polling analysis: the average.
Staff writers Russ Buettner, Kareem Fahim, Jennifer Medina and William Neuman contributed to this report, with polling analysis by Michael R. Kagay.
In a campaign as close and important as this year's presidential race, the candidates' daily schedules are negotiated only after countless arguments and untold hours of polling analysis.
The New York Times recently said it would begin hosting the popular blog FiveThirtyEight, which does polling analysis similar to Pollster's.
But I also think that efforts to look at the polls in a systematic way are likely to be superior to much of what passes for polling analysis, which looks at them on an ad-hoc basis.
Projections from polling analysis site threehundredeight.com predict that if the election had been held Friday, Mulcair would likely have taken the Outremont seat with a mere 41.2percentt of the vote — eking out a win a over the Liberals, forecasted at 38.6percentt.
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Health care is the most prominent example, but the dumbing down extends across the spectrum, from budget issues to national security to poll analysis.
Poll analysis: Jim Mann, Research & Customer Insight.
Poll analysis does not meet this standard.
More sophisticated polling and more thoughtful poll analysis has raised some hard questions about old assumptions.
Exit poll analysis demonstrates that Perot voters would have split evenly between Bush and Bill Clinton.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com