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Now poll sampling data cannot be trusted, as variance and process between previously respected polling organizations seems to be as different as the respective candidates.
And even if there's much to dispute in the poll sampling and methodology, the ugly truth is that a lot of Americans believe the smear.
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Perhaps one reason can be found in the Ashcroft poll (sampled 20-22 March , 2015 which suggested that 23% thought they and their family would be better off under the Conservatives, compared with 18% who thought they would be better off under Labour.
Their poll sampled 1,494 current college students.
Another distinctive feature of 2015 is the profusion of polls sampled in individual parliamentary constituencies.
Many of the earliest polls sampled the general public who had watched the debates.
Still, the exit poll sample size was especially small in Vermont, so we should watch carefully as actual results trickle in.
The Literary Digest, which had run accurate surveys before past presidential elections, spared no expense in putting together a vast poll sample of an extraordinary 2 million voters.
The science of polling has evolved since the sixties, yet pollsters are still trying to solve the same eternal problems: what to do with suspected non-voters or undecideds, and how to choose the poll sample.
The two "Remain" polls were carried out by phone, and ComRes, which did one of them, argues that they are more accurate, because online poll samples tend to be untypically "engaged" on the EU question.
But as Alsop points out, many of Gallup's numbers, and Kennedy's lower percentage in the earlier poll, could easily be explained by the organization's painstaking process of reducing the number of non-voters and "undecideds" in their poll samples.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com