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This is another vital step - be very polite, but avoid sarcasm.
Palmer was polite but his message was laced with sarcasm.
One of the TVs didn't work in the seat, the plane was stifling hot for some reason, yes, flying is such a pleasurable experience these days, with such polite staff and value for the dollar (sarcasm noted).
Playing to the vulnerability of journalists to someone willing to snap back -- particularly television journalists, who are often constrained to keep talk brief, forward-moving and polite -- Mr. Perot can dismiss question and questioner with a sharp sarcasm that sometimes edges close to contempt.
Also, and in this order: curry, cousins, yorkshire pudding, "the way that everything is better funded", the BBC, Bristol, sarcasm, the pub, AFC Wimbledon, Edgar Wright, Topshop and "how the politicians seem very polite but are really furious".
Or sarcasm.
Be polite.
That's not sarcasm.
(That's sarcasm, folks).
Sarcasm is especially dangerous.
Yes, that was sarcasm.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com