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What it distracts from isn't policy "substance".
On matters of policy substance, however, he's been pretty conventional.
Just to be clear, I'm not talking about policy substance.
His postpartisan style was accompanied by conventional Democratic policy substance.
And elections also hinge on policy substance, which remains much more uncertain.
On policy substance, Clarke's own views and arguments illustrate this rather well.
Of course, his 2008 campaign also reflected populism's inevitable flaw: a desperate lack of policy substance.
He's used a more partisan political style to mask his small-bore policy substance.
Political experts called the contest a battle of political style rather than policy substance.
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And speaking of mattresses, Malcolm Turnbull visited a mattress factory in Sydney ("Australian artisans, Australian technology"), and told reporters the "policy, the substance... the economic substance" of the policy was settled as it was laid out in the budget.
They reflected the policy and substance of the arguments being engaged in.
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