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The word "ploys" is correct and usable in written English
You can use it to mean a clever trick or plan designed to achieve some end. For example, "The marketing team thought of several clever ploys to increase sales."
Exact(60)
There's little sense of those ploys in My Struggle.
But ploys that made sense in the Victorian Commons may not cut it in the digital era.
Clever financial ploys are what have made billionaires of the industry's veterans.
The Premier League is trying to buck up the market it recently allowed clubs to stagger transfer fees over the life of a player's contract.But such ploys are unlikely to succeed.
In recent years, Britain and Canada have also investigated cartel allegations against oil companies but failed to find enough evidence.Until a few years ago it seemed that America was alone in its determination to stamp out cartels and other anti-competitive ploys.
Criminals post malicious links on them either to distribute junk mail ("spam") for online pharmacies peddling phoney Viagra and the like, or to redirect visitors to fraudulent websites where they get infected with malicious Javascripts.Of the various marketing ploys used in business to promote websites, the most controversial is a technique known as search-engine optimisation.
He has tried numerous ploys to challenge Oregon's assisted-suicide law (including encouraging the Drug Enforcement Administration to revoke the licences of participating doctors), thus snubbing both the state, which has passed the law not once but twice, and the Supreme Court, which has explicitly left policymaking in this area to the states.
He fell so deep in love with freezing that he managed in 1984 to get March declared Frozen Food Month, became chairman of the National Frozen & Refrigerated Foods Association, and sported its penguin symbol ever afterwards, on his tie or lapel or on his socks.His marketing ploys, on a tiny budget, became legend.
So, despite its obvious potential, the country's tourist industry has struggled: in 2002, it accounted for a puny 2.1% of GDP.To entice more visitors, officials and tourism companies have come up with some new ploys.
Since many are structured as subsidiaries whose only shareholder is their parent bank, getting shareholder consent is a doddle.Other ploys include paying monthly cash "allowances" or granting forgivable loans that only have to be repaid if the banker leaves within a certain period of time.
But if these ploys fail, and he has to go even further by divesting parts of both businesses, Mr Welch's last big deal could end up not making any sense.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com