That's different from very simple, plot-oriented storytelling.
They say there are only a few core plots in storytelling.
Over time, Coppola has become less interested in conventionally plot-driven storytelling and more concerned strictly with vibe and mood.
This year it has felt weighed down by a lacklustre plot and uneven storytelling.
And it will be, if you're patient both with pace (there's some slow going, and most audiences will be steps ahead of the plot) and clichéd storytelling.
But when those familiar exploits are combined with the rejiggered aspects of "Insurgent's" plot, effective pulp storytelling is the surprising result.
In other words, products and brands are woven into the plots so the storytelling is not interrupted by conventional commercials.
It turned out to be an extremely tightly plotted affair, the storytelling as flab-free as the athletic cast, full of twists, surprises, and such never-before-seen-on-TV things as a bridge made of corpses and a gay couple (Agron and Nasir, dubbed Nagron by fans) who make it to the end without anyone commenting on their sexuality.
Ideas brewing as the bus rolls along include: Cerealize, a service that lets you create and customize your own healthy cereals and boxes, Expensiev, a receipt-management system that brings paper receipts into the cloud, and Jeli.co, a location-based plotting tool for storytelling within communities.
What's appealing is that you don't have as much responsibility for storytelling and plot.
After all, its hero was struggling against forces determined to silence storytelling, a plot point that couldn't help reminding you that the author was, too.
