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"I hoped that by creating a unique retail space, customers would realise how independent bookshops can offer a far more pleasurable shopping experience than they're likely to find online or on the discount shelves at supermarkets".
The key to a smart experiential marketing campaign: make a smart, targeted plan and pinpoint what your target audience is looking for in a pleasurable shopping experience.
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Sites such as Net-aPorter, Luisaviaroma and Neiman Marcus can make shopping pleasurable at any hour and at any given day.
It is all part of a tradition that makes Christmas shopping so pleasurable in this yearning-to-be-European capital, which more than ever is a contrast of old world elegance and new world poverty.
While I appreciated the attempt to make my shopping more pleasurable, I unfortunately found Tiffany's to be one of the most uncooperative retailers I have dealt with recently.
Some are putting tremendous effort into making their shops as pleasurable as possible.
In Meg Wolitzer's latest novel, "The Uncoupling," as in Aristophanes' "Lysistrata," every woman, from those on the threshold of sexual awakening to those for whom sex is just a pleasurable memory, closes up shop.
Our easy conversation about the wood and a routine job at the shop were pleasurable, but I felt anxiety build as I waited to see if he was going to ask more about the business side of things.
Back in May, Waitrose employed poet Roger McGough to adorn the stores' walls with verse in order to make the experience of shopping there more pleasurable (one of the poems is called Tofu and the Tiger).
There must be a more pleasurable and convenient way of shopping".
Those who were not regular bus users appreciated free travel for convenience, emergencies or for visiting others, whereas the majority spoke at length about the role of free, accessible bus travel as an essential contributor to their own ability to undertake not only essential tasks (such as getting to the hospital, doctor or shops) but also pleasurable and discretionary ones.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com