"We want to make the experience more pleasurable," says Medda, who will curate the selection of objects on offer.
Whatever contemporary art is not (pleasurable, say, or exquisite), it is big, and Taniguchi has created a giant room for it, stealing height from the floor above and providing a sliding door whereby oversized sculpture can be gantried in from the street.
"Research has shown that where children are born into a family where reading and talking about books is part of their world, the culture of reading is already pleasurable," says Lambirth.
Sounds big, but "it's a simple thing and really pleasurable," says Kimmel.
Moreover, in Texas volunteering makes up part our grade in school, so it's an opportunity to combine both the practical and the pleasurable" – says Tea.
"This is something pleasurable," he said.
She finds their antics "both interesting and pleasurable," she said.
"It does not sustain life, but it can make the already sustained life much more meaningful, much more pleasurable," he said.
"We do seem to be hardwired to associate warmth with pleasurable sensations," said David J. Linden, a professor at the Johns Hopkins University School of Medicine and the author of "The Compass of Pleasure," a book on why certain things feel good.
Like many counseling Web sites, Vets Prevail emphasizes how thoughts affect mood and the program tries to reduce avoidance of anxiety-producing situations and increase pleasurable activities, said Dr. Benjamin Van Voorhees, a paid consultant who is supervising a pilot study of the Vets Prevail program.
