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These results suggest that narcissistic personality features and gender play roles in the anticipation of potentially pleasurable events, as well as how those events are actually experienced.
Because reduced interest in pleasurable events (i.e., anhedonia) is diagnostically related to depressive behavior, the hypothesis was advanced that less investigatory behavior would be observed in an animal model of depression, namely the Wistar Kyoto (WKY) rat strain.
And the PET scan backs him up: his amygdala -- the small almond-shaped brain structure that helps humans and animals remember all the details associated with pleasurable events -- flickers only weakly.
Intriguingly, the dACC has also been strongly linked with the anticipation of rewarding events in humans.79 The dACC rCMRGlu increases seen in the present study may reflect changes in the motivation and anticipation of, or ability to anticipate, pleasurable events; this is reflected in items of the SHAPS ('I would enjoy a…').
For many, even those facing life risk, it is inconceivable to give up foods that they grew up with and associate with pleasurable events, such as the Sunday barbeque, hot dogs at the ball game or an ice cream cone on a hot summer day.
To avoid miscategorizing pleasurable events, we accounted for reaction time differences between participants by segmenting the data into three-second epochs, during which the highest pleasure rating of that epoch was recorded.
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What a fascinating and pleasurable event it is.
When I've made an appointment to visit the dentist, I also schedule a pleasurable event right afterward.
As Tim Wilson says: "We don't realize how quickly we will adapt to a pleasurable event and make it the backdrop of our lives.
If you view it as a pleasurable event, you'll be more inclined to make healthful choices".
For others, meditation may mean visualizing or fantasizing a pleasurable event.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com