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A 1559 book by William Cunningham, a physician and favorite of Queen Elizabeth, is even more ambitious; it is called "The Cosmographical Glasse, Conteinyng the Pleasant Principles of Cosmographie, Geographie, Hydrographie, or Navigation".
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It was never quite true, of course — different eras being different in all kinds of hard-to-figure ways — but it was a pleasant organizing principle.
Many aldehydes have pleasant odours, and in principle, they are derived from alcohols by dehydrogenation (removal of hydrogen), from which process came the name aldehyde.
The story, rooted in prosperous suburbia, with good neighbours determined that pleasant behaviour must betoken fine principles, has a terrible slow-burn inevitability, with tragedy wrapped in secrets.
In line with the principles outlined by Pleasant et al. [ 6], the development of the HLS-EU-Q followed a concept validation approach.
It embraces the principles outlined by Pleasant and colleagues and captures the essential dimensions of health literacy as outlined in the definition and conceptual model proposed by Sorensen et al. [ 23].
Language action therapy following the language game approach therefore offers a possibility to realise the neuroscientifically grounded therapy principles discussed earlier, in a pleasant and effective setting.
The CBT focused on instruction and practice of nine skills, including the relaxation response, visual imagery techniques, pacing skills, pleasant activity scheduling, communication and assertiveness training, cognitive restructuring principles, stress management, and problem solving.
Internet companies are returning to the basic principles of effective business naming: make it memorable, identifiable, unique, pleasant sounding, easy to pronounce, and give some hint of what the business does.
Based on the principles of action planning and coping planning, the participants schedule pleasant activities for a few days [ 51].
We will never understand why it is that men, called on to define their principles or purposes for the public, usually take refuge in large, pleasant phrases that can mean almost anything.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com