And to combat President Obama's sprawling pledges, he has ratcheted up his likability to a blistering new level, repeatedly taking his pleasant message to diners, factories and town halls across our fair land.
The music that punctuates the show is pleasant but undistinguished, with messages like "Frankly it's just not a real good night" (the other townspeople's excuse for not giving three angels a bed) and "Scare me up some junk food; it feels good going down" (a paean to the minimart's inventory).
The message, whether pleasant or not, is offered in welcoming terms.
His messages were always pleasant, though businesslike, full of the day-to-day details of his life.
For many poets, and those in the poetry business, the popularity of poets laureate — those who labor over words to sing a community's virtues or plumb its psyche in an age defined by Twitter messages — is a pleasant surprise.
Being able to see this info and selectively listen to messages is a pleasant feature, and hopefully one that will be widely available across all mobile carriers and future mobile devices in the very near future.
A smiling Mr. Perry looks directly into the camera, conveying a positive message and a pleasant demeanor.
"The last one, he said, 'This is the last meeting we're going to have the rest of the year.' He wasn't being so pleasant, but he got the message across".
So if you do this photography thing for a living, or if photography for you is a pleasant creative personal pastime, my message is the same.
Though this won't be pleasant, the sooner you get the message across, the better.
