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A Plays For Sure logo on a portable digital player, for example, means that it will play music from any service that also features a logo.
The technology is part of Microsoft's "Plays For Sure" initiative, a sweeping marketing effort aimed at helping consumers understand what services and content can play on what devices.
Microsoft, which provides the Janus technology that makes the portability possible, is more focused on promoting its Plays for Sure initiative, which leaves online retailers on their own.
In a broad marketing campaign in conjunction with the debut of the new version of Windows Media and the music service, Microsoft is using the slogan "Plays for Sure," a not-so-veiled dig at Apple's more proprietary approach.
Janus technology is central to the "plays for sure" promise Microsoft unveiled earlier this week.
Microsoft produced a "Plays For Sure" operating system for non-Apple machines, but consumers largely ignored the devices.
Similar(51)
"It was just a reflex play for sure," Logan said.
There's another factor in play, for sure.
"I am going to play for sure next year".
That's a great way to get asked to do a play, for sure.
"That was a veteran play, for sure," Bergeron said of Recchi.
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