"This partnership in particular will benefit UNICEF's Sport for Development program and Let's Play, which aims to use sport for positive influence in children's lives, by providing sport and recreational equipment, playgrounds and programmes that support both cognitive and physical development with opportunities to play".
And Rovio also has ambitions in education: it has published a range of books and last September launched a scheme called Angry Birds Playground, which is an educational programme covering maths, science, music, language, arts and crafts, physical education and social interaction.
As part of the programme, two temporary playgrounds are opening in King's Cross next weekend.
With a US$1 million founding grant from Disney, UNICEF launched a pilot programme that used playgrounds to help foster creativity and healthy development for children affected by disaster and emergencies.
The University of Helsinki will remain involved with Angry Birds Playground, training teachers to use the programme, incorporating their feedback into future versions of it, and researching how effective it is.
On Monday in the school playground everyone would be talking about the programme.
What happened to the programmes that could unite the playground?
It is a staffed adventure playground with challenging structures, a dedicated building, an activity programme and a team of trained workers.
The Finnish company has kicked off a learning programme — under a new brand, called Angry Birds Playground (not to be confused with Angry Birds activity parks) — for 3 to 8-year-olds based on the Finnish National Curriculum for kindergarten.
That is the key point about something like Angry Birds Playground, though: the fact that however serious its educational intent is, the programme is also promoting a series of paid games and its hundreds of commercial spin-offs.
