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Mayor Bloomberg held a playful press conference this morning to announce that the Office of Emergency Management and the Department of Environmental Protection had traced the odor to a handful of fragrance plants in New Jersey, just across the Hudson River.
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The contours of his buttocks and stomach suggested that they were molded in some ductile substance like butter, and his face, which was smiling and playful, was pressed upward, till it turned toward the ceiling, by an enormous accumulation of fat under the chin and jaws.
But the project also suggests something else: the way that Mr. Berlusconi, Italy's richest man, deliberately presses a flamboyant, playful streak into service to appear as a brash alternative to the usual politician.
Ryanair's playful print ad ran across the UK press the morning after the BBC opposition leaders' debate on 16 April.
This time around, the news site is tackling a weightier subject ― press freedom ― though in a playful manner.
Microsoft has unveiled its new "playful learning" video games and interactive experiences at a press conference in New York.
Bishop Egan does not have a reputation for cultivating the press in his diocese, but he was playful yesterday.
"We'll be supplying our press secretaries with seeming ad-libs and playful comebacks," said DOS sidekick, Hank Kingsley.
The divergent styles also represent the delicate balance that academic presses must strike between academic authority and playful experimentation.
There were exceptions of course, like the creepily playful features of Aphex Twin; presented atop of childrens heads, pressed up against windows or affixed to Miami beach babes.
Chucked online with no warning, and accompanied by a low-res selfie press shot, Glaswegian musician Russell Rustiee" Whyte's third album feels suitably instinctive and playful.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com