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A consortium of small Brooklyn businesses is producing this event, which draws its inspiration and playful name from that pastime.
The owners chose a new, playful name — the Sand Castle — and labeled floor plans with British-sounding references like "Dover," "Stanton" and "Ardsley".
A playful name on its surface, it had a serious, even grim undertone given the book industry's anxiety about the future of its printed product.
Similarly, Mr. Tiles said he felt that the 4G service was relevant to his audience, making the playful name change "very natural".
A friendly cafe with the playful name Bread Stuy, on a hip strip of Lewis Avenue, serves iced chai tea and terrific banana bread.
Kopi jantan is literally "male coffee," and its playful name says it all.
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In his opening of the debate, Senator Ted Cruz mocked Donald J. Trump's absence with some playful name-calling of himself and his rivals.
And I gave some foods playful names, like "baby tree" for broccoli.
Their Carlson Vineyards labels have playful names like Prairie Dog Blush, Tyrannosaurus Red and Gewurzasaurus.
An import from Kyoto, Japan, stands above the noise, with a silky texture and playful names.
Both genders favour playful names (eFun2bwith) and, strangely, those starting with letters from the first half of the alphabet.
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