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A "playful, fun" approach will help holiday ads stand out, he added.
The set lacked the playful fun of his earlier incarnations and instead sounded labored and overstuffed.
"He had a sparkle in his eyes that was playful, fun and mischievous," she said.
"It has a really playful, fun, quirky aesthetic," Ms. Koger said, wearing a floral dress and cardigan, her brown hair cut in a pixie.
The ads show what are described as "spooky-shape cookies," though the pumpkins, ghosts, bats and black cats are all smiling, and carry the theme "Playful fun".
You don't need witchcraft to conjure up the reasons the more monstrous images are disappearing from most Halloween marketing, replaced by smiling ghosts and pumpkins and phrases like "Playful fun" and "All treats!
Similar(45)
A playful, fun-loving impulse has always bubbled up in the background, and vestiges of it are still apparent.
A playful, fun-loving impulse has always up bubbled up in the background, and vestiges of it are still apparent.
Ditto for his more playful, fun-loving seven-year relationship with Fiona Richmond (Tamsin Egerton), who wrote a racy column for "Men Only".
Being able to crack up on your own will make you a more playful, fun-loving person, and it will make it easier for you to laugh with others.
Playful and fun.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com