The musicians smiled and talked to one another while playing, sharing glasses of wine, cracking one another up.
My personal data can also be mapped against what the 50 million other Spotify users are playing, sharing and adding to playlists.
Diageo says it has "an important role to play", sharing its experience and knowledge of the sector alongside government, non-governmental organisations, the medical community and academics.
Sony hopes "LittleBigPlanet" will turn into the YouTube of games, with all who play sharing and rating their own levels.
When the stockmarket is closed, the punters dial in to Internet sites such as cybersdaq, where they can play share-trading games for prizes.
Myspace lets you play, share, queue up tracks, and create mixes.
As shown in Fig. 2, this model aims to build creative thinking skills by repeating the processes of imagine, create, play, share, and reflect.
The machine will promote the Miiverse in which users can see what others are playing, share self-created game content and swap gaming tips.
Sparked by a progression in technology, VR is now poised to become a mainstream platform that completely reinvents how we work, play, share and collaborate.
Another media dynamic is in play: shared interests.
