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Theirs is not a match manufactured for ratings, even though NBC has played it up in its coverage; it is an organic rivalry that is raising interest in their sport.
"I really played it up: 'We're in the doghouse again.
"He's played it up and it's clearly got to Stan.
I mean, we played it up – well, I did, anyway – played that up a lot.
It sounded like a clear-cut victory, and all three papers played it up big.
They played it up with a grossness that wasn't part of this scene.
Similar(37)
We like to play it up, because every part of New York has its own uniform.
"He plays it up backstage, too!
(A setting by Peter Schickele plays it up).
And it works, so Mr Blair plays it up.
The fans and media play it up a lot, but we're all human beings.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com