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Discover Ludwig'play on words' is a correct and usable phrase in written English.
Generally, it is used to refer to something that involves a double meaning. For example, if you said "Time flies like an arrow" as a play on words, you would be referring to the double meaning that time passes quickly and that an arrow moves quickly.
Dictionary
play on words
noun
A pun, or similar humorous use of language such as a double entendre
Exact(57)
A play on words is one of the biggest challenges for an interpreter.
It was a play on words.
"I couldn't resist the play on words".
Dessert is a play on words.
The name is a play on words.
The statement was a play on words.
This was a contemptuous play on words.
Their headline was a play on words.
Similar(3)
I'm a sucker for play-on words and authentic travel experiences.
He pointed at a play-on-words on his handwritten sign.
It's hard not to back the campaign's fun play-on-words... and eggs in general.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com