These days, though, the MEMS spotlight is on minuscule mirrors and the central role they may soon play in communications.
That means, he said, creating online experiences that "blend storytelling and game play and communications and bringing them alive over the Internet".
"Please don't blame the current state of play on communications.
And I'd make Richard Schiff" -- who plays the communications director, Toby Ziegler -- "come in and play all the air instruments.
His most recent role was in a science fiction film entitled Alien Hunter, in which he played a communications officer.
He has extensive experience working within the media industry, both agency and in-house, possesses a deep understanding of the critical role played by communications in organisations undergoing transformational change, and, importantly, understands GMG's unique purpose and structure".
"My function on game day will be to discuss the sequence of plays, the communications when the defense is on the field, to change direction when we need to run more or throw more.
What the hell's Toby doing here?" Richard Schiff, you see, who played White House communications director Toby Ziegler in The West Wing, had suddenly turned up as Charles Fisher, a Skynet collaborator and traitor to the (future) resistance in the sci-fi drama.
But the former director of public prosecutions also took time to flag up what he couched as the "vital" role played by communications data when it comes to investigating and prosecuting "serious and difficult cases" — giving the example of the thwarted 2006 plot to simultaneously bring down multiple airplanes mid way over the Atlantic.
This has contributed to the dispersion of power and activism among a multiplicity of actors, creating in the process a more horizontal playing and communications field between them.
