The company has also experimented with other forms of e-commerce, including a group gift giving platform, subscription-based commerce with its "Fancy Box" offering, "buy" buttons for fashion bloggers, a cashback promotion with Amex, and more.
And with each new reward opened up by this platform, subscriptions become more valuable and more people will start to fund directly the artists they love.
Publishers say cross-platform subscriptions may become more difficult to offer if Apple goes ahead with its plan.
These kinds of cross-platform subscriptions are becoming a little more common and a big driver of user growth — for example, Spotify works with Hulu to create a multi-service subscription that ends up, on paper, with more users for both.
But finally SubHub, the platform for subscription content websites, has closed a significant funding round.
He predicted correctly this world would require a new way of tracking and declaring this revenue, and he began a 10-year journey of building out a platform of subscription management services, which culminated in the company's IPO in April.
RevenueCat offers an API that developers can use to support in-app subscriptions on iOS and Android, which means they don't have to worry about all the nuances, bugs and updates in the way each platform handles subscriptions.
After all, the platform's subscription-based business model is built on living-room viewership; the company has little to gain from letting you see its content on the big screen.
"This is one of a number of steps that will allow us to focus our efforts and resources on digital platforms and subscription-based products, including our forthcoming launches on Kindle and iPad, that will deliver growth in our UK and international audiences".
The subscription platform, co-founded by Dr Dre and Jimmy Iovine, has approached names including Swift, Florence & The Machine to provide exclusives for a launch expected in June.
Clarkson's future may lie in the US – there were rumours that the online subscription platform Netflix could build a show around him.
