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Microsoft's platform group is creating the so-called Next Generation Windows Services.
"We're going to see a lot more affordable PCs," Lila Ibrahim, general manager of Intel's emerging markets platform group, said in an interview.
"We focus on the platform -- the set of technologies and services that software developers need to write programs," said Tod Nielsen, vice president of Microsoft's platform group.
The idea is to try to anticipate what users want, said Satya Nadella, corporate vice president of the search and advertising platform group at Microsoft.
"We think we're better in what we deliver to the end user," said Frank Spindler, a vice president who heads the mobile platform group.
Instead, five managers within that division will report directly to the new executive office: Louis J. Burns and William M. Siu, who run the desktop platforms group; Michael J. Fister, who runs the data-serving platform group; and Anand Chandrasekher and David Perlmutter, who run the notebook platform group.
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The various Platform groups are filling the gaps left by depleted army forces, but their leaders are also acting in their own and their community's interests.
"The fundamental premise of NGWS is integration," said Charles Fitzgerald, the director of business development for Microsoft's platforms group.
"This marketplace is so broad and these devices are so unique," explained Keith White, senior director of Microsoft's appliance and embedded platforms group.
"The last major makeover for the PC happened in the early 90's," said William M. Siu, general manager of Intel's desktop platforms group.
"We should have a very good year next year, and by we, I mean the industry," said Jim Allchin, vice president of the platforms group for Microsoft.
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