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So does Google, for its business applications, and it will very likely do more once its cloud computing offering, part of Google Cloud Platform, gains traction.
In its efforts to continue to dominate the search and online advertising markets, Google risks neglecting App Engine as the platform gains traction (as recently noted in the team's blog post "Datastore Performance Growing Pains").
Plus, if the platform gains traction, they hope to put pressure on the usual webmail suspects — to convince them there might be a reason to care about user privacy.
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If true, this is a smart move and would help the fledgling desktop platform gain traction.
As the year unfolded, a new mobile platform gained traction on AdMob's network: Android.
The strategy, says Shaughnessy, should help handsets built on Google's Android mobile platform gain traction in the ultra-competitive cellphone industry.
I can't see the BBC developing a Windows Phone client until the platform gains some traction.
With strong curation and scalable matchmaking in place, the platform rapidly gains traction and develops the reliability needed to spill over to a mainstream market, blindsiding its traditional competitors in this process.
But it will need to convince other manufacturers to jump on board the Windows smartphone platform to gain traction in the market and provide that unified experience it has been trumpeting.
And Bill.com's platform is gaining traction.
At that price it's sadly out of the impulse buy range, but still a good deal for a platform quickly gaining traction.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com