"Twitter is a completely perfect platform for collaborating," he says, though he believes bands are yet to exploit the application's full creative and financial potential.
He wasn't a platform for poetry, he wasn't High Art personified.
He aimed for victory in the Community Shield, as it would provide a platform for what he described as "a tough opening couple of games in the Premier League".
"It's a wonderful platform for us," he said.
"Let's move forward step by step and build a robust platform for growth," he said.
"That tells me that this is going to be a huge platform for us," he says.
"Swansea show how it can become a platform for development," he says.
"We are enhancing the visual learning experience by making the 3-D body the platform for navigation," he says.
"This is the direction it needs to go in the future if these virtual currencies are to be used as a serious platform for commerce," he says.
Chi-Med's chief executive, Christian Hogg, isn't bitter about his experience in London: "Aim has been a very good platform for us," he says.
