Manufacturers of the plant-based drinks have disagreed.
If plant-based drinks are no longer called milk will comedy be affected?
Does that mean comedians shouldn't care if plant-based drinks are legally excluded from being labeled milk?
For many years, the dairy industry has argued that plant-based drinks like soy, almond, rice and coconut shouldn't be labeled milk.
Non-nutritive polyphenolic compounds such as flavonoids, present in plant-based foods and drinks, particularly fruit, vegetables, tea, red wine and cocoa, have significant antioxidant and anti-inflammatory activity, and have emerged in recent years as an important component in the relationship between diet and inflammation and with cardiovascular health.
In fact it's gone so mainstream that in April this year Coca-Cola decided it wanted a piece of the action and bought a line of Chinese drinks made from plant-based proteins such as green beans and walnuts for around $400m.
Anyone could find something to satisfy themselves on the plant-based menu from the variety of drinks at the smoothie bar to the savory and sweet gluten-free bakery items.
Attendees were offered mealworms farmed in the Netherlands by Proti-Farm, seaweed pasta made by Amsterdam-based Seamore Foods, a convincing plant-based chicken substitute from Washington-based Plenti@Protein, washed down by algae-based drinks from Dutch company Algreen.
A solution The Tetra Rex bio-based drinks carton, pitched as the world's first package made entirely from plant-based materials, is manufactured exclusively from plastics derived from sugar cane and paperboard.
The drinks include a variety of ingredients in different combinations: plant-based stimulants like guarana, herbs like ginkgo and ginseng, sugar, amino acids including taurine as well as vitamins.
Revere, a new startup that sells monthly subscriptions of its workout and energy drink powders, wants to cut through the buzz with straightforward mixes of plant-based ingredients, such as pea protein and sweet potato powder.
