That will best be accomplished, he added, by "the formation of a dedicated media-planning operation, tentatively titled G.M. Planworks," to consolidate the national and regional brand-planning duties that had been divided among 17 agencies.
Fallon, part of the Publicis Groupe, will handle creative and media planning duties on the account.
Hunter Phillips, 43, president at Blackboard, becomes a senior vice president at Rubin Postaer, with strategic planning duties.
The planning duties had been at the Wolf Group in New York, part of Wolf Group Integrated Communications, which remains the creative agency.
TBWA/Chiat/Day and TN Media continue to handle media planning duties for their respective Levi Strauss accounts.
The media planning duties had been handled by Fallon, Minneapolis, part of the Publicis Groupe, and the media buying duties had been handled by Horizon Media, New York.
CNN and CNN Online, part of the Turner Broadcasting System unit of Time Warner Inc., selected Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York to handle creative and media planning duties.
Other counties have chosen to give antiterrorism planning duties to existing county emergency management coordinators who traditionally coordinate disaster efforts with the state and municipalities.
* Priceline.com, Norwalk, Conn., the online seller of discounted travel services, to MediaVest USA, New York, to serve as a consultant on media planning duties, which are handled internally.
The media planning duties remain divided between the agencies that create campaigns for Hershey products: DDB Worldwide, part of Omnicom, and Ogilvy & Mather Worldwide, part of WPP.
