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Respondents evaluated their preference towards plain chocolate, the perception of an ideal level of sensory attributes, the expected and the actual liking of the chocolate.
Specifically, this study examined the effect of color variations, imagery, and brand descriptors, as well as the removal of these elements (i.e., plain packaging) on perceptions of brand appeal, taste, health risk, smoothness, and smoker attributes.
Interestingly, even though the general pattern as expected was that removing the descriptors from plain packages decreased the positive perceptions of packs, the plain without descriptor packs were in some of the analyses of individual packages rated more positively than the plain packs with descriptors.
Alters your perception of danger.
That's the perception of me.
It changed my perception of photography.
They change my perception of myself.
What about the perception of a conflict?
This enhances their perception of pain.
"I have no perception of it".
"The perception of Africa is wrong.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com