Respondents evaluated their preference towards plain chocolate, the perception of an ideal level of sensory attributes, the expected and the actual liking of the chocolate.
Specifically, this study examined the effect of color variations, imagery, and brand descriptors, as well as the removal of these elements (i.e., plain packaging) on perceptions of brand appeal, taste, health risk, smoothness, and smoker attributes.
The community living in Kano Plains, Kisumu County, Kenya, views their perception and risk to flooding as being comparatively low (Nyakundi et al. 2010).
To examine the effect of plain packaging on adolescents' perceptions of cigarette packs, attributes of smokers, and expectations of cigarette taste, and to identify the effect of increasing the size of pictorial health warnings on appraisal of plain packs.
We explored perceptions of plain packages, using focus group discussions (FGDs).
This study is one of the first to experimentally examine young women's perceptions of plain packaging in Latin America.
Our semistructured protocol explored retailers' views on selling tobacco, its importance to their business, and their perceptions of plain packaging.
32 34 36 However, little is known outside the tobacco industry about how consumers respond to novel packaging such as limited editions, 37 or innovative pack shapes and openings, 11 34 38 39 and only two studies have focused on children: a small exploratory qualitative study 11 and an internet survey which only assessed perceptions of plain packs.
While the generic brand name (Kerrods), used to avoid breach of copyright, was intended to be neutral and has previously been found to have no positive or negative associations among smokers, 7 it is nevertheless possible that this may have had an impact on participant's perceptions of plain packaging.
But what happens when traders' perceptions are just plain wrong?
Van Hal G, Van Roosbroeck S, Vriesacker B, et al. Flemish adolescents' perceptions of cigarette plain packaging: a qualitative study with focus group discussions.
