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It was initially hypothesized that plain packaging would reduce the misconception that particular brands were less harmful than others; however, no significant differences between conditions were observed.
Unlike the Guardian, it did not dare to touch on the gross hypocrisy of Johnson's supposed plain-speaking, which has "led to a popular misconception that he is a straight shooter".
Sometimes he starts his essay off with a bit of plain talk, straight from the shoulder, to clear up any misconception about the subject: "Cowbirds are free lovers.
Custom-built PC: A common misconception is that PCs are sold in drab, plain looking cases.
Both of these restaurants, and many more, are working hard to dispel the old misconceptions of masculine kitchens and of restaurant culture being raunchy, sweaty and just plain abusive.
THE misconception lingers.
That was a misconception.
That is a misconception.
It's a misconception".
We create this misconception.
That's the misconception.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com