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Well, in part there is the China demand factor -- they have 1.3 trillion people after all -- in part, no doubt, just plain market hype.
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It's plain marketing sense.
It has therefore been plain to markets what they would do.
"Part of it is just plain old marketing," said Bruce Bartlett, an economist who worked in the administrations of President Ronald Reagan and the first President George Bush.
The number-crunching techniques of the quants promised something better than beta, which is "shorthand for plain-vanilla market returns anyone with half a brain can achieve," in Patterson's words.
The Golden Plains farmers' market, named for the rich soil of the region, has a vast array of local produce as well as the obligatory farm animals for children to pet.
"Most investors are like, 'Yikes, why would I go into a hedge fund when I already scared of the plain-vanilla market.' " Still, some experts say, Mr. Vavilov has one competitive advantage over most hedge fund upstarts: $200 million of his own money is invested in the fund.
Indeed the "pipe job" seems to be yet another case of a "plain dumb marketing" social media screw-up, propelled by an agency and perhaps also the brand that underestimated just how quickly vocal, opinionated social media criticism can damage a company's reputation.
IDC is plain: Emerging markets are not performing as expected.
The eggs are a traditional part of the diet on Oaxaca's sweltering coastal plains, where markets display them alongside turtle meat despite laws prohibiting their sale.
As the "plain" bottled water market continued to expand, new inventions began to spring up.
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CEO of Professional Science Editing for Scientists @ prosciediting.com