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But actually they're just plain fucking weird.
So if I say, "Chicken sandwiches in McDonald's are just plain fucking wrong," it doesn't mean I'm attacking all chickens or all sandwiches.
They may have been designed with good intentions, but much of the housing that was produced in the soviet bloc was oppressive, poorly constructed, and plain fucking ugly.
They may have been designed with good intentions but much of the housing that was produced in the soviet bloc was oppressive, poorly constructed and plain fucking ugly.
This spot, via DDB Tribal in Germany, is plain fucking bizarre yet still manages to deliver the main benefit clearly and memorably—just like the Mad Men era ads did.
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Fucking is fucking.
This isn't plain old whispers about who's fucking who the sort of thing that folks like the Kardashian Klan actually might not mind you whispering about.
"Fucking fuck".
"This gentleman who didn't identify himself as a police officer, dressed in plain clothes said, 'You don't want to fucking go in there.'" Morris told VICE.
So plain people become "attractive", good-looking people become "stunning", pudding-faced hairdressers who make a habit of fucking married footballers are described as "pretty".
Do not fucking go to fucking Coachella.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com