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And the stars were intent on being just plain folks.
I don't want the president to be just plain folks.
"My site is really architecture for just plain folks," she said.
That is because these ads will feature just plain folks along with Mickelson and Feherty.
But Mr. Byers, as he would be the first to tell you, is just plain folks.
(The phrase means, roughly, "just plain folks," and Cai constantly applied it to himself).
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Joel Silbey, a history professor at Cornell University, also takes a dim view of the just-plain-folks affect.
For all its plain-folks sentiment, the movie's moral compass is calibrated in dollars: hundreds of millions of them.
"GMO OMG," Jeremy Seifert's plain-folks primer on genetically modified food, is pitched somewhere between the high school student and the helicopter parent.
And the Murphy campaign has tried to use the bankruptcy revelations to blunt Ms. McMahon's plain-folks story of overcoming hard times.
Their approachable, just-plain-folks demeanor can be a mixed blessing, Moriarty revealed on her Facebook fan page: "Audiences seem to like us," she said, "especially aspiring authors.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com