Exact(5)
The law in Exodus 20 24 26, which authorized a plurality of altar sites and the simplest forms of construction (earth and rough stone), suited the plain conditions of this period.
Coal beds are found in the upper parts of this member, indicating continental coastal plain conditions at that time.
The "slim" and "lipstick" shaped packages were also rated relatively favorably, even in the plain conditions.
Among males, the difference between the branded and both plain conditions was significant for perceptions of appeal.
However, if the respondents in the plain conditions let former ideas about the brand characteristics influence their answers, it is likely that this would have worked to diminish the difference between the results in the different conditions more than if the participants were neutral from the start.
Similar(55)
Packs in the plain condition were also given higher "positive" trait scores than the packs in the plain-no descriptors condition (β = 0.57, p = 0.005).
Packs in the plain condition were also given significantly higher smoothness ratings than the packs in the plain-no descriptors condition (β = 1.49, p < 0.001).
In addition, packs in the plain condition were given significantly higher taste ratings than the packs in the plain-no descriptors condition (β = 1.60, p < 0.001).
Portuguese text was digitally added to packages with English-only text to ensure that participants who could only read Portuguese would be able to distinguish the packages in the plain condition and the plain-no descriptors condition.
The 'lighter' packs were significantly more often selected as being less harmful, easier to quit and appealing (a product I would rather try) in the branded condition than in the plain condition.
A significant main effect of condition was found (F = 43.1, p < 0.001), where packs in the branded condition (mean = 6.0) were rated as significantly more appealing than packs in the plain condition (mean = 4.3, β = 1.64, p < 0.001), and plain-no descriptors condition (mean = 3.4, β = 2.53, p < 0.001).
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