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7,698,315 for "System and method allowing advertisers to manage search listings in a pay for placement search system using grouping" – Essentially the ability for advertisers to see their ads grouped by campaign, assess performance, and make changes to multiple grouped ads simultaneously.
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Mr. McCann said he would like to test the bid-for-placement search engines, but had reservations.
Pay-for-placement search engines are paid by advertisers based on the number of users who search for predefined topics and then actually go to the advertisers' sites.
GoTo.com, an Internet search service, announced yesterday that it had signed an agreement with NBCi and renewed a deal with Microsoft to provide pay-for-placement search results for the two companies.
All-orientation and all-placement search (AOS-APS) based CoMFA models, in addition to the conventional ones, were derived for each system and proved to be capable of yielding much improved statistical results.
AdWords is Google's auction-based advertising platform on which advertisers can bid for the placement of search ads on search result pages provided by Google.
Snapchat could potentially let advertisers pay for sponsored placement atop search results, or as suggestions in the search interface.
He also believes that "the 'winner takes all' effect caused by top placement in search results will be mooted by emerging personalized search technology" (p. 121).
EBay lets sellers pay for "featured" listings that get better placement in search results.
AOL is paid by advertisers to give links prominent placement in search results for subscribers.
The European inquiry focuses on complaints that Google favors its own competing services in the placement of search results.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com