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At the advertiser's discretion, ads can be placed on pages with content relating to specific keywords, or on sites of their choice.
That suggests digital ads for F-150 trucks could be placed on pages in eBay categories like fashion; home, outdoors and décor; and sporting goods, along with pages in the eBay Motors category.
The bugs are often placed on pages by third parties, like online advertising agencies, to collect data about visitors to pages of the agencies' clients and to help the advertising company to determine which banner ads the visitors should see.
Many people inside the company are worried that users might fear that the content of their e-mail messages could be used to tailor individual advertising messages, much as ad messages are now placed on pages tied to specific responses to search inquiries.
Marks and Spencer and BSkyB were among companies to suspend advertising after complaints that adverts had been placed on pages with offensive material.
Information is currently produced, consumed and delivered in ways that directly affect traditional publishing businesses such as magazine publishers, where information (e.g. news stories, etc). is usually produced by journalists and placed on pages designed to hold information with sizes known in advance.
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"Then the editor decides whether the story shall be placed on Page One or Page Twelve; on Page One it will command many times the attention it would on Page Twelve.
Editors at both Reuters and Yahoo will review the submissions and select some to place on pages with relevant news articles, just as professional photographs and video clips are woven into their news sites today.
Targeted ads will also appear on Facebook, she adds, to be placed on profiles pages that include the names of media agencies like MediaVest, OMD and PHD.
Thus, videos placed on web pages using the Click.TV Player will not play.
Google has been sued for fraud because ads placed on parked pages weren't producing results.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com