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The new headset currently only works with Google's Pixel phones, which limits its appeal.
Google has promised to update its Pixel phones, while manufacturers like Samsung keep their top-tier handsets, like the Galaxy line, up to date.
Google Assistant will be the Pixel phones' unique selling point, at least in the short term, in a very competitive market where Apple and Samsung dominate, but neither have been able to crack the useful integrated and intelligent personal assistant.
The Pixel phones introduced a new version of Android to the world, a version more Google-y than any before, that broke away from the standard or so-called pure Android experience of the open-source operating system underneath.
For Google, however, the most important part of the Pixel phones is the new Google Assistant, which replaces Google Now and Google voice search previously available to other Android smartphones with a new integrated smart assistant.
LG, Huawei, Samsung and HTC have all made Nexus devices with Google, but these differ from the Pixel phones – they haven't been sold as the flagship Android device, but more as developer curiosities, selling on average around 3m devices each time.
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