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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
pivoting
Grammar usage guide and real-world examplesUSAGE SUMMARY
The word "pivoting" is correct and can be used in written English.
It is used to describe a situation where an organization, individual, or process makes a fundamental change in approach in order to remain relevant. For example, "The company decided to pivot their product line in order to stay competitive."
✓ Grammatically correct
News & Media
Encyclopedias
Science
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
60 human-written examples
3. Time to stitch Stitch along the pinned sides – leaving 0.5cm seam allowance all the way around the edges – starting at the top right corner, pivoting around the point, then continuing up to the left-hand corner.
News & Media
Rhetoric about "pivoting" and "rebalancing" towards Asia was meant to reassure America's allies; instead it fed Chinese paranoia.
News & Media
All the best new British buildings that have critics in raptures seem to be going up in the north.Last weekend, the great and the good in British architecture decamped northwards to celebrate the award of the Stirling Prize, Britain's Oscar for building design, to Wilkinson Eyre Architects for their curving and pivoting footbridge across the Tyne.
News & Media
In the words of David Riesman, an American sociologist, their minds work like radar, taking in signals from near and far, not like a gyroscope, pivoting on a point.
News & Media
Instead of pivoting to the economy, he has wasted much of his precious turn in the limelight by returning to the culture wars.
News & Media
Where you sit in the world decides, to no small extent, how much impact you have on it.The trouble is that, to work out which the truly pivotal states are, it is necessary to know what big powers they may be pivoting between.
News & Media
To use a famous metaphor, the mind of the peer-group-directed person is a gyroscope, pivoting on a single point; that of the other-directed person works like radar, taking in signals from near and far.Research based on opinion polls documents the differences between middle-class and working-class attitudes.
News & Media
That, after all, is what swing voters care most about, and the area in which they are most unhappy with the president's performance.It's not just the economy, stupidThe hitch is that "pivoting to the centre", as the election jargon has it, is an especially awkward manoeuvre for Mr Romney.
News & Media
In pivoting to the big-picture, elephant-in-the-courtroom fact of Mr Hall's over three-and-a-half decade wait on death row, the pair of justices caught Florida's solicitor-general a little off guard.
News & Media
This will be anathema to some, but in the start-up arena it has become so common for young firms to reinvent themselves that venture capitalists refer to the phenomenon as "pivoting".
News & Media
Similarly, Sri Lanka is also pivoting back to take a friendlier position towards the West (Mr Samarweera is keen to emphasise there will be no hostility towards China) so the opportunity is ripe for stronger co-operation there.
News & Media
Expert writing Tips
Best practice
Use "pivoting" to describe a significant change in strategy or direction, especially in business or political contexts. Be clear about what the entity is pivoting from and to.
Common error
While "pivoting" accurately describes strategic shifts, overuse can diminish its impact. Use it when describing substantial changes, not minor adjustments, to maintain clarity and credibility.
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The word "pivoting" functions primarily as a verb, often used in its present participle form to describe the action of making a significant change in direction, strategy, or focus. As demonstrated by Ludwig, it can also function as a noun referring to the action itself.
Frequent in
News & Media
63%
Encyclopedias
18%
Science
11%
Less common in
Formal & Business
3%
Reference
3%
Social Media
1%
Ludwig's WRAP-UP
In summary, "pivoting" is a versatile term primarily functioning as a verb, denoting a significant shift in direction or strategy. As Ludwig AI confirms, it is grammatically correct and commonly used across various contexts, particularly in news, business, and technology. While its frequency suggests widespread acceptance, it's important to avoid overuse and ensure its application aligns with substantial changes, not minor adjustments. Related terms include "changing direction" and "adjusting strategy", which can be used to add nuance. When using "pivoting", ensure clarity about the 'from' and 'to' states to maintain effective communication.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
changing direction
Emphasizes a shift in course or trajectory.
adjusting strategy
Focuses on modifying a plan or approach to achieve a goal.
shifting focus
Highlights a change in attention or emphasis.
altering course
Implies a change in the path or route being taken.
modifying approach
Suggests a change in the method or way of doing something.
reorienting efforts
Indicates a realignment of resources and energy.
transforming business model
Implies a fundamental shift in how a business operates and generates revenue.
making a turnaround
Suggests a change from a negative situation to a positive one.
adopting a new tactic
Focuses on implementing a different method for a specific situation.
redirecting resources
Highlights a shift in the allocation of available assets.
FAQs
How is "pivoting" used in business?
In business, "pivoting" refers to fundamentally changing the direction of a company when its current strategy isn't working. This might involve changing products, target markets, or business models. Startups, in particular, often /s/pivot to find a viable path to success.
What does "pivoting to the center" mean in politics?
In politics, "pivoting to the center" refers to a candidate shifting their stance on issues to appeal to more moderate voters. This often occurs after securing a party's nomination. The goal is to attract a broader base of support in the general election.
When is it appropriate to use "pivoting" in writing?
Use "pivoting" when you want to emphasize a significant change in strategy, direction, or focus. It's suitable for describing shifts in business, politics, personal development, or any situation where a deliberate change of course is being made.
What are some alternatives to "pivoting"?
Depending on the context, you can use alternatives such as "changing direction", "adjusting strategy", or "shifting focus". Choose the alternative that best reflects the specific nuance you want to convey.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested