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"pitches itself" is a correct and commonly used phrase in written English.
It means to present or promote oneself or something in a particular way. Example: The new company's marketing strategy pitches itself as eco-friendly and socially responsible, appealing to environmentally-conscious consumers.
Exact(45)
"Malta pitches itself all wrong," Chris muses.
OR pitches itself as a "new type of publishing company".
The Fairphone pitches itself as a first attempt at producing a more ethical smartphone.
There's yoga aerobics, salsa yoga, a class that pitches itself as yoga for writers.
explore.co.uk 7. Voyage Prive A cleanly designed and easy-to-use site that pitches itself as a private travel club.
He's the face (and voice) of Headspace, which pitches itself as a gym membership for the mind.
Similar(14)
It was the pitch itself.
Also, the pitch itself gave me some pause.
Maybe Brussels should start pitching itself as a gaming venue ….
That hurt me more than the pitch itself".
Grow Planet, another start-up, pitched itself as helping people grow organic vegetables at home.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com