There is still a wide gulf between social norms and legal business models: Piracy of content continues to thrive, further stifling the development of a legitimate marketplace for media and entertainment content.
"We are poised on the precipice in filmed entertainment – TV and movies – because of the prevalence of piracy the content creators will not get a revenue stream to the point that they won't be able to create.
Despite all the advantages promised by the advancement in digital technology and widespread use of Internet, piracy of content is still big concern.
BitTorrent, a company whose name has long meant digital piracy to content owners, now wants to be the online media industry's humble servant.
"Piracy and content faking always happens in the same places," she says, explaining how the detection tech works.
Most have since found other methods of limiting piracy, with content holders such as the Motion Picture Association and music publishers choosing instead to get court orders forcing internet service providers to block access to sites associated with piracy.
To say that "piracy" or "content theft" is driving the results is just not realistic on any level.
Finally, AuthorMedia states that it can help reduce piracy, as content linked via Google Authorship will be shown higher in search results.
The plan is part of a controversial strategy being rolled out in coming weeks by the entertainment industry and major Internet providers to crack down on Internet piracy, which content creators say costs them billions in lost revenue each year.
Google does act to remove links to content piracy sites or "revenge porn" sites.
