It's a revolution that's quickly picking up steam, with daring brands and pioneering start-ups trying to lay claim to what could be a lucrative market.
Previously he co-founded plazes.com, one of the pioneering start-ups in the context and location based services area.
And lately Weber been spotted in the company of Felix Petersen, former founder and CEO of Plazes (acquired by Nokia), one of the pioneering start-ups in the context and location based services area.
"Once the first pioneers start coming in, the wave moves very rapidly".
And in the early 1970s, scores of brave, perhaps foolhardy, pioneers started doing just that.
The article recalled the neighborhood as it had been in 1960 and described the middle-class pioneers starting to arrive.
After all, colonies start small, under a fostering hand, and then grow beyond all original estimates; only hindsight tells us that a few hundred pioneers started something durable at Jamestown and nothing on Île à Vache.
Cruddas, who became Blair's link from No 10 to the trade unions between 1997 and 2001, believes the New Labour pioneer started well as an ethical socialist but then came to a "dismal end".
A business pioneer, starting in 1963 selling dresses out of her home and ultimately creating the preeminent Westchester woman's clothing store, which she presided over for more than 25 years.
This means an approach that starts at birth, building on our pioneering Sure Start programme and taking it further; supporting families to do more to help the next generation.
New York pioneered tall buildings, but it also pioneered tabloid journalism, and the window into everything most frighteningly animalistic about human nature – starting with pioneering newspapers like The Sun and The Herald in Manhattan in the 1830s to pioneering journals like The National Enquirer, started in Manhattan in the 1950s and still published today.
