The family was one of last year's handful of pilot customers; this year, the company has rented 400 trees and expects to finish the season with 500.
Pilot customers saw a 10percentto30percentcent increase in store revenue.
Large and well-known pilot customers additionally functioned as reputational agents enhancing the start-ups' legitimacy.
This goes for entrepreneurial team formation, acquiring pilot customers, and technology development.
In addition to pilot customers, most entrepreneurs obtained grants from Innovation Norway.
The incubator firms expected (or wished) that pilot customers would become future loyal customers; yet because of product and technology uncertainties, the pilot customers would not often fully commit themselves to the projects before they were completed.
At Tidemark, founder Christian Gheorghe has installed the first versions of its business analytics software with pilot customers.
The pilot customers therefore contributed multiple and multiplex resources to the development and growth of the start-ups.
Nauto's pilot customers include City Wide Taxi in San Francisco and fleets in 23 cities, internationally.
Right now they go farm gate to farm gate, looking for partners and pilot customers".
There are also a couple of pilot customers on board now, too.
