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It would be wrong to defend every piece of coverage.
After one month, the startup has paid a $20,000 retainer and may very well not see a single piece of coverage.
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Since the UK went to the polls on Thursday 23 June, theguardian.com has run over 550 pieces of coverage on the referendum garnering over 115 million page views in total.
In addition, 150 members of the press attended and to date have published over 200 pieces of coverage online, in print and broadcast so far.
Every piece of festival coverage on Sky Arts features Ben Howard singing Only Love.
"We described both the destructive impact on the teenagers themselves and the sometimes deadly consequences for others," he said, also noting that the article was just one piece of continuing coverage of the region.
The Ravens and the Broncos just went to overtime after the worst piece of prevent coverage in N.F.L. history, but the 49ers and the Packers have other things to worry about.
The single piece of media coverage that made me decide I'd better watch the show was reporting of the comments work and pensions secretary Iain Duncan Smith made about it.
It would also raise the potential cost to newspapers of losing a suit: for a big company, even a small dip in the share price can mean billions.But identifying the exact relationship between a particular piece of news coverage and a share price fluctuation will be a demanding piece of econometrics.
Fortunately, these sorts of inertial types were in the minority, and the vast majority of people who heard our call responded in an overwhelmingly positive way: 33,000 signatures; 2,000 demonstrators, 110 MPs signing our early day motion, hundreds of pieces of news coverage, a packed lobby in parliament.
Signing up Italy's state-owned rail operator slots in a major piece of Loco2's coverage of the main markets in Western Europe.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com