Exact(2)
From their leads, Crimp and the critics admiring him, premised Pictures theory on structuralist, poststructuralist, and critical strategies that the Pop Artists only, yet brilliantly, intuited.
In this regard, Pictures theory from the start was a hyper-theoretical offshoot of Pop Art, crossed with Minimalist Art, Conceptual Art and Performance Art--a hybrid that capitalized on all the semiotic afterthoughts about visual media that grew out of, and retroactively was used to articulate and critique, the advertising and media empires that Western art forms mirrored in the late 20th century.
Similar(58)
This "picture theory" of meaning, as it came to be called, was adumbrated by Russell and stated explicitly in the Tractatus.
Another approach is the "picture theory of language" of Wittgenstein's Tractatus Logico-Philosophicus, according to which a simple sentence presents a person with an isomorphic representation (a "picture") of reality as it would be if the sentence were true.
The Picture Theory of Wittgenstein: Histories of philosophy typically emphasize the "linguistic turn" taken in the 20th century, so it's useful to be reminded that one of the thinkers most associated with that program, Ludwig Wittgentstein, was arguably more interested in visual, not verbal, modes of thinking and inquiry.
This picture theory (or pictorial theory) of imagery experience is deeply entrenched in our language and our folk psychology.
Fortunately for Pylyshyn, he is able to marshal several other arguments against picture theory, so neither his case against picture theories of imagery, nor his case for the description theory, depends upon this argument from image indeterminacy.
Now, we seem to be much closer to Wittgenstein's classic picture theory of language (Wittgenstein 1921).
Wittgenstein developed what has become known as "the picture theory of meaning" in his Tractatus Logico-Philosophicus.
Michael Heidelberger and Jean Leroux argue as well for the influence of Helmholtz's sign theory on Hertz's picture theory in Heidelberger 1998 and Leroux 2001.
This interpretation explains why the picture theory may be relevant to Wittgenstein's interest in ethics and the mystical, a matter on which Russell remained completely baffled.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com